The accelerated increase in digitalization and technological transformation processes after the COVID-19 pandemic has led to changes in the digital ecosystem, where new trends and characteristics of online threats and challenges faced in terms of cybersecurity are identified. Given that until before the COVID-19 pandemic, women represented more than half of the people financially excluded from the digital economy and the digital environment in general. Therefore, it is foreseeable that certain types of cyberattacks will be specifically directed against new users, given their lack of familiarity with digital financial tools and cybersecurity knowledge to protect their data and online transactions. In this sense, various studies identify that fraud and certain scam practices are aimed at women, who are initially venturing into digital commerce, using digital banking and receiving monetary transfers.
The seventh webinar of the #CyberChat4All series will focus on providing women merchants and entrepreneurs in the region with tools and basic knowledge about cybersecurity to use digital platforms safely and effectively in the sale of their products and services online. In addition, strategies will be analyzed to keep your data safe and that of your clientele. In this way, strengthening your online security and building a solid foundation for the success of your businesses.
Specific objectives:
- Guide the public on the importance of cybersecurity and the risks that entrepreneurs face in the use of digital platforms for buying and selling products and services, as well as managing the use of personal and customer data.
- Provide general recommendations for the detection and prevention of cyberattacks and other risks in the use of online sales platforms.
- Provide strategies and tools to protect businesses on digital platforms for entrepreneurs.
- Present basic cybersecurity recommendations to entrepreneurs on how to generate confidence in consumers in the purchasing process of their products and/or services.
Register here